CLAYSTUDIO

Disrupting the fragrance market is something The Nue Co. is no stranger to. Their newest functional fragrance, Water Therapy uses olfactory technology to replicate the healing effects of water on the body, proven to stimulate the parasympathetic nervous system and reduce stress.

To celebrate the release we curated ‘Body of Water’, an interactive pop-up store in Shoreditch, London, that explored the importance of water on this planet.   

CREATIVE DIRECTION - CONCEPT - POP-UP STORE DESIGN - PRODUCTION - COPY - GRAPHICS