For four years, Clay Studio's Creative Director, Emily lead the visual direction at The Nue Co. in collaboration with Founder, Jules Miller, they set out with a goal to bring a luxe human touch to the very sterile and slightly predictable health and wellness landscape. Using bold colours and sensorial textures, the brand was given a fresh approach to it's monochromatic origins. The Nue Co.'s casting was at the forefront of the redesign. Emily worked closely with Casting Director, Emmi Grundstrom to find raw and beautiful talent to represent the inclusive values of the brand.
Client
The Nue Co.
