End to end redesign for London-based, globally renowned wellness brand, The Nue Co. honing the brand’s visual identity, building it from the ground up. This included a reskin for the full product range designed in collaboration with Combo, new brand messaging, brand guidelines and art direction for image.

“The Art of Feeling Well” tagline focuses on the sentiment of the brand's ethos; that taking care of your health is as much an art as it is a science. The sensorial campaign included a series of images that was a celebration of all things NUE with a focus on the brand colour.

CREATIVE DIRECTION - CONCEPT - IMAGE - TOV - BRAND GUIDELINES

Client

The Nue Co.