Stella McCartney sits at the intersection of luxury fashion and sustainability. Renowned for her commitment to fur-free / leather-free womenswear, this ready-to-wear 360 campaign was a celebration of exactly that. Never afraid to challenge the conversation around ethical practices within the industry, Stella collaborated with climate activist group, Extinction Rebellion. Shot on the Welsh coast alongside Amber Valletta and photographed by Johnny Dufort, the campaign named ‘Agents For Change’ centered around the message that the fashion industry must drastically reduce its environmental footprint.
CREATIVE DIRECTION - CONCEPT - VIDEO DIRECTION - GRAPHIC DESIGN - COPY - CASTING
Client
Stella McCartney
Photographer
Johnny Dufort
