The Nue Co. set out to create a functional fragrance to help increase mental energy. And they did exactly that. Mind Energy uses patented old factory technology to stimulate neural pathways helping invigorate mental focus. We created ‘Fuel For Thought’, a campaign designed to educate on how to optimize the brain’s full potential. As Oliver Wendell Holmes quotes, “The mind, once stretched to a new idea, never regains its original dimensions.”
With this insight, we worked in collaboration with visual effects artist Jace Crowley at Silico Studio to bring the campaign to life through a 3D film.
Client
Mind Energy
Visual Effects
Silico Studio
