The Nue Co.’s approach to "inner beauty, outer health" revolves around the concept that beauty and health are interconnected, and that taking care of your body from the inside reflects on the outside. We collaborated with photographer Felice Placenti to capture microscopic details of skin and hair, in other words, what it looks like from the inside. These were showcased alongside The Nue Co.’s classic style portraits, keeping the fresh and vibrant tonality of the brand, to reflect holistic health.
CREATIVE DIRECTION - CONCEPT - PRODUCTION - COPY - GRAPHIC DESIGN - POP-UP STORE
Client
The Nue Co.
Photographer
Portraits, Eliose Parry
Microscopic, Felice Placenti
