The Nue Co. launched their new skincare line Barrier Culture, through a digital and OOH campaign around London and LA. Positioning the products as essential tools for defending the skin against modern environmental challenges that contribute to skin damage. With the skincare industry being one of the biggest polluters to the planet, this duo approach was designed to simplify your skincare routine and therefore reduce your environmental impact.
‘Protect Your Ecosystem’ paired fresh, iconic portraits by photographer, Eliose Parry with sky view images of the environment by fine art photographer, Garth Lenz. This was about protecting not just your skin microbiome but your planet too.
CREATIVE DIRECTION - CONCEPT - PRODUCTION - COPY
Client
The Nue Co.
Photographers
Portraits, Eliose Parry
Environment, Garth Lenz
Product, Hannah Rose
